Case study · Fragrance · UK

A premium fragrance store, page by page

Alexandria sells designer-inspired Extrait de Parfum fragrances, hand-poured in England. I rebuilt their product page into a premium layout, designed a new mega menu, recoloured the whole theme to their olive brand, and worked through an 8-page site audit.

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alexandriauk.com

The challenge

Where the store was stuck.

01
Product pages that didn't feel premium enough for the brand.
02
Navigation without a proper mega menu for a large catalogue.
03
A brand colour change that had to reach every button, banner and app on the site.
04
A detailed audit covering filters, checkout consent, cookie notice, cart and mobile issues.

What I built

The work, piece by piece.

01
Premium product page
A custom product template with the reviews placed in the page flow and third-party app blocks restyled to match.
02
Mega menu
A mega menu showing the real shop structure with promo images, built and tested on a draft theme first.
03
Olive rebrand
Every navy and blue across the theme, custom CSS and app settings mapped to the client's olive palette, with gradients on key buttons.
04
Audit fixes
Collection filters, a 'From' price on varying products, a shipping and dispatch promise under Add to Bag, and mobile clean-up of floating widgets.

Outcome

Where it landed.

Premium product page assigned across the catalogue.
Brand colour applied sitewide, verified on home, product, collection and cart pages.
Audit items worked through and verified one by one with the client.

Proof

A premium fragrance store, page by page

Where the store was stuck.

The work, piece by piece.

Premium product page

Mega menu

Olive rebrand

Audit fixes

Where it landed.

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