Case study · Fashion · USA
Navigation that takes shoppers straight to the product
Forever Fearless is a US fashion brand. I rebuilt the store's navigation so menu items lead to real collections, with a mega menu that shows live products as you hover.
The challenge
Where the store was stuck.
- 01
Menu items pointed to homepage anchors instead of real collection pages.
- 02
No way to preview what's inside a collection from the menu.
- 03
A tall header that took space away from products on scroll.
What I built
The work, piece by piece.
- 01
Real collection links
Menu items converted to proper collection links, shared across the whole store.
- 02
Live-product mega menu
Hovering a collection shows three live products and a 'Shop all' link with the item count.
- 03
Shrinking header
The announcement bar collapses and the header gets smaller as you scroll.
Outcome
Where it landed.
- Shoppers reach the right collection in fewer taps.
- Mega menu visible and working on desktop, with mobile left clean.
Proof
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