Case study · Books & Publishing · UK, Pakistan, Saudi Arabia, UAE
Raising order value across 4 Shopify stores
Darussalam is a publisher founded in 1986, selling across four Shopify stores in four currencies. As Head of E-commerce Technology, I built their order-value features in-house on Shopify Functions instead of stacking paid apps.
The challenge
Where the store was stuck.
- 01
Four separate stores (UK, Pakistan, Saudi Arabia, UAE), each in its own Shopify organisation.
- 02
Bundle discounts that Shopify's native rules couldn't express without loopholes.
- 03
Shopify's limit of 25 automatic discounts per store, against hundreds of real product sets.
- 04
Cash on Delivery orders in Pakistan with higher return rates than prepaid orders.
What I built
The work, piece by piece.
- 01
Frequently Bought Together
Real bought-together sets from order data, with a Shopify Function that discounts only complete sets. Sets are packed into shards to stay under Shopify's discount and configuration limits.
- 02
Iqra Path bundle builder
A guided quiz that builds a 2 to 4 book library for the customer, with the bundle discount applied at checkout.
- 03
Complete Your Library
A cart drawer upsell that suggests the remaining books of a set before checkout.
- 04
Pay Online & Save
A prepaid checkout rule for Pakistan: an order discount plus a payment customisation that hides Cash on Delivery when the customer opts in.
- 05
Admin dashboard
An embedded admin app to switch each feature on or off and change percentages without a developer.
- 06
Multi-region SEO
hreflang across all four stores for collections and products, so each region ranks with its own URLs.
Outcome
Where it landed.
- All four order-value features live and generating orders.
- No new monthly app fees for any of them.
- Every discount verified with real carts and checkout on all four stores before launch.
Proof
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